Tupperware catalogue cover showing a woman and a little girl.

Keeping pace in North America

In the aftermath of World War II, home cooking changed dramatically with the emergence of electricity, new types of families and fast food.

As women entered the labour force, there was great demand for foods that took little time to prepare, and the new electric kitchen appliances certainly met this need. Frozen and ready-made meals gained in popularity, standardizing tastes and individualizing meals. The television, which hindered conversation and food education, began to threaten family mealtime.

The North American pace was also reflected in the rise of fast food in the mid-20th century: fries, hotdogs, hamburgers and soft drinks were all the rage at Harvey’s, Ashton and local burger stands. Restaurants became accessible to working-class families, providing a day off from cooking and a less formal setting for family meals.

Turkey Thanksgiving sauceboat. Thanksgiving sauceboat
Stand mixer Mixmaster. Mixer
Electric, wood and coal stoves in the Eaton catalogue (excerpt). Cooking stoves
Coca-Cola vending machine. Coca-Cola
Photography of the A&W drive-in. A&W
A man and a woman taste a poutine. Poutine
Tupperware catalogue cover showing a woman and a little girl. Tupperware