Milkman's sign.

Milkman's sign

Québec became a major milk producer in the mid 19th century thanks to the British, who first planted fodder roots such as beet and rutabaga to better nourish their herds in the winter. The surplus milk was used to make cheese and especially cheddar, which, for the most part, was exported to Great Britain.

Milkman’s sign, mid 20th century
Pressed wood, 50.5 x 81.6 cm
Musée de la civilisation, 88-166