La Familiale grocery store and Viau cookies.

Viau

The boxes of Viau cookies are front and centre on the shelves of this store on Notre-Dame Street in Montréal. Founded in 1867, Viau was one of the first major French-Canadian food companies. Viau started out distributing flour before it began manufacturing bread, cookies, candy and chocolate.

Magasin La Familiale
Photograph by Conrad Poirier, 1938 
Bibliothèque et Archives nationales du Québec, P48,S1,P2241